KingstOOn is a collaborative effort between Jamaica and the World Bank in a joint effort to stimulate the nascent animation sector as centre of significant youth employment. In order to establish a sustainable pool of talent, the event is co-created with leading Jamaican universities and training programs, including the University of Technology Jamaica, University of the West Indies (Mona), Caribbean School of Media and Communication (CARIMAC), Edna Manley College of the Visual and Performing Arts and the Media training Institute (MTI).
Sponsors of KingstOOn include Wacom, Toon Boom, TV Paint, FLOW Jamaica, ESIROM, Television Jamaica, Creative Production and Training Centre, Jamaica Information Service, the Gleaner Company, Capilano University (Canada), Champion Spring Water, JABLUM coffee, Likkle Tea and the Jamaica Animation Nation Network (JANN).
The Youth Employment in the Digital and Animation Industries Project is a World Bank financed project aimed at fostering entrepreneurship and employability among Jamaican youth and a favourable and innovative ecosystem for the emergence and growth of youth-led start-up enterprises.
It is estimated that the Project will directly and indirectly benefit approximately fifteen thousand youth in rural and urban areas with the main target group being youth between the ages of 15-30 years.
The Project is also designed to ensure its activities will involve close collaboration with institutions working with youth in low-income communities and vulnerable target groups such as youth with disabilities and will provide need-based scholarship funding to facilitate the participation of the “bottom 40%” of the youth population in the training programs.
It will also have a specific gender dimension, providing opportunities proportionately for youth of both genders. This is especially important as it relates to male youth who account for lower attendance at educational institutions and participation in the labour market than their female counterparts.
The activities related to the animation portion of the project will use existing training facilities available at select tertiary, technical/vocational and secondary institutions; while activities related to the online work opportunities will be carried out island-wide using the Community Access Points established via the Universal Service Fund, as well as, HEART Trust/NTA centres.